La Maison & Velier is proud to present the "Aconcha Series," a prestigious collection of rare, vintage Cuban rums that serve as liquid timestamps of the island’s storied past. This series represents a landmark in the world of spirits, offering a sensory bridge to the "Golden Age" of Cuban distillation—a period characterized by unparalleled craftsmanship and the birth of the light, elegant style for which the island is globally renowned. Following the highly acclaimed 2024 debut of Hoy Como Ayer (Cuba 1956), which paid tribute to the final, pivotal years before the Revolution, this second release continues a profound journey of historical remembrance and liquid archaeology.

The soul of this collection is inextricably linked to the evocative world of Aconcha, a multi-disciplinary Cuban artist whose work transcends traditional boundaries. Born in Havana and now based in Europe, Aconcha’s art is a vibrant, explosive celebration of her roots, drawing deeply from Santería, African heritage, and the magical realism of the Caribbean. Her labels are not merely decorations; they are windows into the Cuban psyche, utilizing a "primitive-contemporary" style that pulses with color, energy, and ancestral symbolism. Each bottle in the series is adorned with a unique piece of her work, transforming these rare spirits into genuine collector's items that honor the resilience and creative spirit of the Cuban people.

By pairing these exceptionally rare, tropically-aged liquids with Aconcha’s hypnotic imagery, La Maison & Velier has created a collection that is as much an art gallery as it is a rum cellar. The series stands as a witness to a bygone era, preserving the authenticity of old-school molasses rums that have matured for decades under the intense Cuban sun. In every sip, the "Aconcha Series" invites the connoisseur to explore the deep intersection of fine art and history, celebrating a culture that, much like the rum itself, has only grown more complex and beautiful with the passing of time.